Augmenting the ‘Prototype’ Launch
Client
Services
Location
Diesel asked us to create a campaign for the mysterious Prototype trainer - the first footwear from incoming Creative Director, Glenn Martens.
Pre-production
Deconstructed 3D Sneaker Animation
Materialising from another dimension, the deconstructed sneaker assembles piece by piece into our reality through antigravity and gamer-style portal effects, unveiling this new sneaker to the viewer in a surprising and delightful manner.
Pre-production
Native AR Microsite Portal
Before launching the AR, we developed a REACT-based microsite to host the Augmented Reality viewer, capturing the mystery and concept of the Prototype sneaker and guiding users to discover it in-store.
Pre-production
Branded Campaign Support
We designed a collection of posters using the Prototype's visual communication system for OOH and fly posting to launch the AR in key cities. Campaign collateral included VIP invites, emailers, OOH posters, and social media assets that included stills, video and swipe-able stories.
