Heading through the ticket barriers, visitors are enveloped in the electric atmosphere of the locker room, and the walkout tunnel. Immersed in a sound and visual spectacle, visitors are surrounded by an emotive film that conveys the 5 core pillars of rugby. This immersive experience centred around the idea of taking part in the "match of one's life". The visitors enter this introduction to the IRE from the pre-game locker rooms as if heading out into the players' tunnel and finally out onto the pitch. The content tells an emotive story surrounding the five pillars of rugby, enveloping visitors on all sides as they enter the tunnel area. The Tunnel is an incredibly detailed and thoughtful piece of AV. Both actual footage shot at a number of different grounds and ​a huge list of archival footage was treated, graded and rendered. Script writers, directors, colourists, video editors and sound artists were ​brought in to ensure the results were nothing short of spectacular. The production for this took place over 2 years and was filmed in multiple locations. The orchestra of production that went into this and the final output can really be enjoyed onsite.

On entering the fourth floor, visitors are met by a room-filling, projection-mapped cube, displaying the colours and patterns of the Rugby nations. Inside the cube, they are immersed in a video that tells the story around the origins of the famous Maori war dance - The Haka. This experience delves into the intricacies of the choreography as a form of cultural art and serves as an expression of national identity. OMM went through an elaborate process of sourcing, selecting and processing vast amounts of historical material. Initially aimed at being a more fundamental tutorial on how to do the Haka we quickly found out that culturally it was far more important to use this space to show the history of the Maori people and the reverence and importance the Haka is to the Maori cultural identity. Inside the cube, they are immersed in a video telling the story around the origins of the famous Maori war dance.

This experience brings three visitors together to complete three unique, rugby-themed games which will help participants improve their performance in crucial moments during the game of rugby: Scrum and Line-out. Participants' positions are tracked using an innovative four system Kinect sensor array, allowing the game to understand where and what dynamic graphics to display on a four by eight metre LED floor. The space itself was around 6m x 4m and covered in LED flooring that was used to guide visitors through what it means to be as a part on screen. Our Development team over a number of months developed a 4 camera tracking system using Microsoft's Azure Kinect technology. It was capable of tracking up to three people simultaneously. Three visitors needed to work together to complete three rugby trials based on games we created during the rugby coach workshop. The key tech we used was 4x Kinects for a tracking system, 3m x 8m LED floor and 2x Projectors

One entire floor of IRE’s building is dedicated to skills of kicking, handling, running and strength, all those that are required to lift one's rugby game. At the completion of all four experiences, one can find their ideal position on the pitch based on their score for each. To accurately measure visitor's performance in these experiences we've created a custom tech stack integrating, among other things, two Azure Kinects, two infrared beam sensors, industrial pressure sensor and twelve 24 laser beams. In kicking the visitor learns how to do three kinds of kicks from Jonny Wilkinson then takes part in three trials. For handling we shot Faf De Klerk showing how to do the three key passes required to play great Rugby. Other experiences included rugby legends such as Keith Earls and Tadhg Furlong. Using MQTT for server side communications and Unity to create the main three games.

Driven by big data supplied by a sports statistics database, this experience sought to educate visitors in a beautiful and accessible way via a curated system displaying dynamic data. Projected onto 3m screens and controlled via a custom interface on a 23” screen, it allows visitors to filter the Nations based on various criteria such as rank, region, tournament inclusion, origin year, and more, showcasing the remarkable growth of World Rugby since its inception. Drawing from the design system developed for the IRE project by the creative team to creating a stunningly impactful piece for the 5th floor. Driven by big data supplied by a leading sports stats company, this particular experience sought to educate visitors in a beautiful and accessible way via a curated system displaying dynamic data. Utilising data drawn from a stats API, we set about creating a visually stunning piece of Interactive Data Visualisation. This data involved creating a backend using Azure Cloud services that pulled a range of live and stored information from the World Rugby Nation's statistics.

This piece is the pinnacle of all interactive drills. At the completion of all experiences, one can find their ideal position on the pitch based on their score for each. That is all made possible through the comprehensive collection, interpretation, and dynamic visualisation of data. The visitor themselves becomes the data source while engaging in interactive drills, and we compile this information in a custom-made database. When requested, the data is then retrieved and displayed on a 65" touchscreen interface.

On each floor, there is a digital totem introducing a professional player representative of that level of the IRE. As part of the information displayed on the screen, we have integrated real-time player statistics for each rep. The inclusion of motion graphics adds dynamism and vitality to the totem, enabling smooth transitions between different player-related content and live statistics while embodying rugby's and IRE's core values. Heading through the ticket barriers, visitors are enveloped in the electric atmosphere of the locker room, usually only reserved for the players. Immersed in a sound and visual spectacle, visitors are surrounded by an emotive film that conveys the core pillars of rugby.

We embarked on creating a set of custom icons to infuse our design system with visual language that reflects the essence of IRE’s branding. These meticulously crafted icons not only add a touch of distinctiveness to our designs but also enhance the overall user experience by providing intuitive and cohesive visual cues.

All animations were meticulously crafted to maintain a consistent and accessible style across diverse formats. While each animation was tailored to the specific graphic element we ensured that it adhered to the overarching design system we had established.

We’ve gathered all reusable UI components inside of a neatly organised, accessible collection. By providing a central repository of reusable components, the component library helps to ensure that all activations use a consistent visual style. This makes the entire experience more user-friendly and easier to navigate, but also provides designers and developers involved in extending IRE's exhibits in the future with everything they need to maintain the uniform look and behaviour across different screens and modules.