LED Stadium Advertising Content
Client
Services
Location
OMM pioneered LED advertising and brings extensive experience working with global brands across a wide range of sports sectors, crafting exceptional perimeter and in-stadium communications.
Services
Consultation and Strategy in Stadia
We have a deep understanding of how content can be maximised on match day for perimeter screens, giant screens and advertising networks around the stadium.
Services
Industry-leading Creative
Our dedicated team of motion experts uses 3D, motion FX, illustration, and 360 photography to deliver compelling, industry-leading visuals across multiple screens and locations, ensuring consistency and impact throughout our brand’s estate.
Services
File Production & Delivery
Each week, we produce and deliver hundreds of animation files for matches in the UK and around the world. Our custom-built review and delivery website enables clubs and sponsors to log in, review content, request changes and translations, and approve LED visuals.
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Matchday Management
Working with the club and their sponsorship partners, our operations and content management teams develop the matchday programme and timings for each match ensuring all of the stadia & perimeter advertising is correctly and equally distributed throughout each game. We have a set process that we manage closely with each of our clubs, ensuring that everything goes to plan before, during and after the match.
Case Study
Premier League
We work with the Premier League to create a master design showing their best-in-class brand in motion. Once the master design is agreed, we tailor it to each PL stadium's spec to ensure the design is optimised for all. We then deliver to each team and ensure their ops team have the correct file and playback instructions.
Case Study
Jameson Irish Whiskey
Jameson became an official partner of the EFL in 2023, and OMM joined with them first to consult and run production, and then to create the designs for their perimeter and big screens. Currently 47 teams in the EFL have LED perimeters and we tailor the design to look its best at all of them, big or small.
Case Study
Vitality
In 2023, Vitality's iconic dachshund Stanley underwent something of a makeover, transforming from a lazy dog who avoided exercise to an energetic dynamic go-getter. Across various football, cricket and netball properties, we show Stanley leaping, running and sliding around, demonstrating his new lease of life.
Case Study
UEFA’s Official LED Consultants
Our expertise has also led us to become UEFA’s official independent LED consultants, ensuring manufacturers meet guidelines for Champions League and Europa League competitions. Our deep understanding of the hardware helps us ensure that we make content that works.