We crafted a fresh visual language for Tottenham Hotspur, featuring an electrifying new 3D model of the club’s cockerel emblem, which was also used to create physical statues around the stadium. Our designers developed concepts to capture the energy of the audience and the game. Dynamic ‘energy lines’ and effects pulse with intensity, weaving through multiple levels and screens to create a cohesive, high-energy atmosphere throughout the venue.

The new look had to be effective across diverse touchpoints, from the giant cylindrical screen and wedge-shaped displays outside the stadium, to the IPTV network, jumbotrons, and multiple fascia levels inside. OMM worked with Tottenham Hotspur to tailor content for each display, ensuring a cohesive theme with maximum impact. We used a 3D model of the venue to visualise the campaign from all angles, and our secure content approvals website and app streamlined communication and feedback.

Our motion team brings extensive experience in producing artwork for venues and events worldwide with varying specifications, making us well-prepared to implement the new design across the stadium. Our robust and collaborative project management process ensured perfect and timely file delivery to the right systems and displays. Both the venue and our team can access preview renders to verify that the content on screen aligns perfectly with what’s on the field.