Nike Activity Finder
Nike approached OMM to design and develop a tool that would serve their vast amount of Activity App users with personal 1:1 guidance, helping them navigate all available Nike runs and workouts, and arrive at personalised suggestions with ease - leaving less time searching, and more time sweating.
Outcome
Quick-Fire Online Quiz
Consumers were invited to discover personalised workouts with the Nike Activity Finder. By simply accessing it through the Nike app or website and answering a few questions about their fitness preferences and mood, users received tailored workout or running recommendations to get started on immediately.
Outcome
Responsive Microsite
The experience was designed and built to work smoothly on both mobile and desktop.
Outcome
Nike App Integration
Our website integrated directly into the Nike App, offering Nike Members a seamless experience.
Pre-production
Intuitive Quiz Interface Design
The tiled design allows the Nike Activity Finder to be an easy quick fire quiz to complete just before wanting to workout. The photographic visuals add to the definition of each title thus reflecting positive moods towards different workouts, giving the user a positive outlook on fitness.
