Appointed by Foot Locker, we led the technical consultation to define the optimal approach for a smooth rollout of the footwear wall across all stores. We engineered a custom modular system that offers versatility across different store layouts and configurations, and streamlines access for our support teams to ensure quick troubleshooting and maintenance across the board.

We launched the pilot phase in five stores over three months, closely monitoring performance and sales impact. After refining the system based on insights, we scaled the installation to over 65 stores across EMEA, UAE, and Israel. Our end-to-end solution included a new product launch procedure for remote content updates on LED tickers and screens, allowing us to synchronise campaigns across regions or target specific stores with precision. With each store integrated into our support network, we can ensure reliable performance through our robust ticketing and service model.

Screens are integrated into each footwear wall and display contextual seasonal content relating to wall type - and can be moved to any position on the wall for each rollout. Over 200 screens across EMEA have been installed into the Foot Locker concept stores to date. All connected to a dedicated deployment system allowing us to deploy content unilaterally, regionally or to specific stores at the request of the marketing teams.

A maintenance panel was produced for all stores that connected Ticker Tapes spanning the width of each footwear wall displaying animated sneaker callouts and logos. In total we have installed over 2.5km of LED ticker tapes across EMEA. A specialised LED panel light system was designed and integrated into the content deployment platform allowing us to change the colours of each zone or if specific sneakers or ranges were on sale for a short period of time.