Find your Fast Running Experience
Client
Services
Location
Nike wanted to bring a visually striking and fast-paced, treadmill-based trial experience to London and Berlin stores.
Outcome
Impactful Motion Graphics
In collaboration with We are Golden, we crafted a series of powerful motion graphics that visually represented each participant's running speed on the treadmill. These graphics distinctly illustrated the four achievable speed levels, each directly correlating to the force and effort exerted by the runner.
Outcome
Integrated Speed Data & Leaderboard
We engineered a system that converts speed data from treadmill sensors into dynamic visual displays on screen. Results from all participating stores were aggregated on a global leaderboard, offering customers a view of the top 10 runners across multiple countries and individual store rankings.
Technology
Circular LED screen
Constructing a 9-meter diameter LED screen with the most extreme curvature possible is no small feat. It enabled consumers to encircle the area around the experience and watch competitors race against each other. Additionally, for Berlin, we developed an alternative immersive running pod tailored to the local storage and space constraints.
Nik Arnhold, Managing Director, OMM
“Hours of testing, prototyping and development went into the experience to ensure all data would sync and that the motion graphics look as impactful as possible.”
