Created in Unreal Engine and utilising the MoveAI motion tracking system, the experience encouraged consumers to step into a tunnel where they transformed into a glowing orange avatar displayed on an LED screen. This avatar tracked every movement seamlessly, shifting from warm to cool as users navigated the interaction zone, vividly showcasing the cooling properties of the Dri-Fit ADV material.

Upon entering the tunnel, consumers encountered a close-up representation of the national kit covered in moisture. By waving their arms within the interactive zone, the Dri-Fit ADV’s moisture-wicking properties were dynamically revealed in real time through a second motion-tracking system animation.

We highlighted Dri-Fit ADV’s warm-to-cool capabilities by using an avatar with real-time clothing physics and particle effects to illustrate the shirt’s heat transfer properties. To enhance the interaction, a visual trail followed the avatar’s movements. Early collaboration between our creative and development teams was essential in prototyping these real-time effects. By accurately simulating cloth textures and moisture-wicking with physical product samples, we achieved a lifelike digital representation of the material.

The technology driving our two installations was crucial for creating engaging experiences in a bustling retail environment. For the Keeps You Cool installation, we employed Move Live’s markerless motion-capture system, FLIR cameras, and Unreal Engine, enabling consumers to see their avatar move with just 100ms latency. The Keeps You Dry installation used Zedcam cameras and Unity Engine to ensure precise movement tracking within the interactive zone.