The November issue of SLAM Magazine was the golden ticket to an unforgettable AR experience. Readers scanned a QR code on the first page to watch Penny Hardaway and Lil’ Penny’s legendary basketball match come alive in augmented reality. Using image markers fans could scan the advert and witness a playful one-on-one match unfold on top of the magazine.

This vibrant campaign reimagined the classics for today’s audience, blending the spirit of the past with cutting-edge AR technology. Fans could also access the activation via the Nike app, Nike.com, and social media channels, ensuring accessibility for audiences beyond the magazine. A 360-degree view of the Nike Air Penny 2 concluded the AR experience linking directly to purchase, seamlessly connecting nostalgia to Nike’s e-commerce experience.

The OMM team collaborated closely with Nike to recreate the iconic Penny and Lil’ Penny basketball scene, enhancing it with a 3D animated basketball match and integrating the workflow seamlessly into 8th Wall. Extensive testing ensured seamless integration across physical and digital platforms, from SLAM Magazine to the Nike app.

This campaign represents the best of what OMM delivers: creative storytelling paired with cutting-edge technology, designed to connect audiences to brands in meaningful and innovative ways. Let me know if any further adjustments are needed!

Available via QR codes in SLAM Magazine, Nike’s app, Nike.com, and social media channels. Dynamic AR features: Users could interact with the scene on the magazine spread or place it into their real-world environments, zooming in for detailed views. 360-degree sneaker view: The Nike Air Penny 2 was showcased in full detail, enhancing the purchasing experience with direct e-commerce integration.