Samsung VR Cycle Ride
Client
Services
Location
Samsung were planning the launch of their latest Galaxy Watch, and sought OMM’s help to create and deploy a digital activation across their brand experiences hubs that celebrated not just the Galaxy Watch, but the entire Samsung product-ecosystem.
Outcome
Gear Up for the Ride
Players strapped on the Samsung Galaxy Watch, jumped on the fitness bike and put on the Samsung Gear VR headset. Once inside the VR players were greeted by a personalised message to begin the experience.
Outcome
Immersive VR Worlds
As players started to cycle, they travelled through several abstract worlds, each one representing a different feature of the Galaxy Watch.
Outcome
Connecting with Real-time Data
Real-time speed data from the bike was fed to a PC and integrated into the digital experience, meaning the cycling pace directly influenced the speed of movement through the VR environment. The Samsung Galaxy Watch strapped on participants’ wrists continuously tracked their heart rate, which was displayed within the VR interface in real-time, creating a truly immersive and responsive fitness experience.
Pre-production
Concepting & Storyboarding Bespoke Environments
Our team of multidisciplinary designers generated unique concepts for each abstractly-themed environment to visually tell the story of Samsung’s product in a visually captivating way. Ride underwater to discover the water-resistant qualities of Samsung Galaxy Watch, or fly through shining orbs of energy to learn about its battery-boost feature. To deliver a focused and engaging user experience in a 360 VR environment, we storyboarded each world from multiple angles and at precise time stamps.
Technology
Samsung Product Ecosystem
The experience seamlessly integrated the Galaxy Watch, Gear VR Headset, Galaxy S9, and a Samsung Screen, showcasing the power of the Samsung ecosystem in delivering an immersive, connected experience.
